It goes without saying: every time you show up at the pool, your body will feel different. Some days, you're ready to push harder. On other days, y...

A quick history of the tools that reshaped tri, from HR monitors and aerobars to carbon shoes and smart swim goggles, when they arrived, and how th...

Why Pro Triathlete Fred Funk Trusts FORM for Every Swim For professional triathlete Fred Funk, swim training is about far more than simply loggin...

Why Pro Triathlete Julie Iemmolo Has Trusted FORM for 5 Years For professional triathlete Julie Iemmolo, effective swim training comes down to st...

Since launching the world’s first smart swim goggles in 2019, FORM has steadily continued to redefine what swimmers can expect from their time in t...

Today, we’re introducing Smart Swim 2 LT, a new addition to the FORM goggle lineup designed to make our technology more accessible than ever. At $1...

Our latest release is all about making your training more personal, more flexible, and more aligned with how you want to swim. Whether you're chasi...

Our FORM goggles are packed with powerful features designed to improve your swimming while keeping every session fun and engaging, but some of the ...

A complete beginner’s guide to the sport that rewards swimmers - from what it is, to how to race it, to why you’re going to love it. Guest blog by...

For decades, swimmers have trained with a fragmented set of tools. Goggles for vision. A watch for time that can only be seen between sets. A print...

“AI” is everywhere right now. It’s in our phones, our feeds, and increasingly, in fitness products that promise smarter training, but to what avail...

FORM Smart Swim Goggles track detailed swim and technique data, which HeadCoach™ transforms into clear metrics and actionable insights to help you...