FORM Smart Swim Goggles collect an immense amount of data about your swimming and your technique. With HeadCoach™, we leverage this data to bring ...

Swimming is a sport that relies on having great technique, so you need to improve your technique and efficiency, not just your fitness, to get fast...

In the world of sports, raw physical ability has always been respected. But the athletes who rise above the rest aren’t just strong or fast… they’r...

Why swimming may be the best exercise in the world. Backed by science, discover 10 proven physical, mental, and brain health benefits that set swim...

In this article, Brian Johns explains the fundamentals of how to swim freestyle and explores some advanced techniques you can use to take your f...

My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...

As 2025 wraps up, it’s been another amazing year here at FORM! We’re very proud to have launched our new PRO goggle, which delivers unparalleled le...

You’ve crossed the finish line. The taper worked, your splits were sharp, and the post-race high has finally settled. Now what? For many triathlete...

Improving in the water is about more than just training harder. All swimmers can improve their technique, but it can be hard to identify what to w...

With HeadCoach™, FORM delivers real-time feedback and post-swim analysis that rivals having the best coach in the world on the pool deck, right th...

Dive into our list of the seven coolest swim gifts of 2025 — perfect for pool junkies, open-water adventurers, and triathletes alike.

Shopping for a triathlete? We’ve done the hard part for you. From sprint to Ironman distance, we’ve rounded up nine of the best triathlon gifts of ...