Our Story

Who We Are

Our Story 1

FORM was founded by Dan Eisenhardt. Dan swam competitively for 14 years, and he knows technology. Before FORM, he co-founded and ran Recon Instruments, which shipped the world’s first smart eyewear for sports in 2010 and was acquired by Intel in 2015.

Our Story 2

Surrounding Dan is a team of super talented people with decades of combined experience in sports eyewear design, activity tracking algorithms, and augmented reality optics.

Our Story 3

FORM was founded by Dan Eisenhardt. Dan swam competitively for 14 years, and he knows technology. Before FORM, he co-founded and ran Recon Instruments, which shipped the world’s first smart eyewear for sports in 2010 and was acquired by Intel in 2015.

Our Story 4 Our Story 4

Our Mission

To break down the barriers between what swimming is and what it could be.

Our Process

We believe in putting swimmers first. That means working with them as we build our products—and beyond. We also believe in staying focused: shooting down good ideas so we can execute on great ones.

Most of all, we believe in doing things nobody has done before. That’s kinda our thing.

Prototypes of FORM Goggles

Coming August 7
for $199

Sign up for updates. You’ll be entered in our contest to win a pair of FORM Swim Goggles!