Our Mission

“To break down the barriers between what swimming is and what it could be.”


Swimming is one of the world’s biggest sports, but it doesn’t always feel that way. So much innovation happens elsewhere, in other sports, leaving swimmers wishing for more. FORM is here to change that.

Our Values

  • We're Daring

    We know that real greatness lies just outside our comfort zone. That’s why we don’t shy away from unique challenges.

  • We're Focused

    We hone in on problems that really matter, and we solve them. We don’t get sidetracked, and we don’t let shiny objects distract us.

  • We're Human

    We care about the people who use our products. And we care about each other. That’s why we don’t take shortcuts, and we don’t let each other down.

Our Team

FORM is led by Dan Eisenhardt, a former competitive swimmer and sport tech pioneer. Surrounding him is an amazing group of people with the diverse backgrounds, skills, and personalities it takes to shake up an industry. Our shared drive makes us more than a team; to us, FORM feels like a community.

FORM Welcomes Everyone to Apply


FORM is committed to creating and preserving a diverse and inclusive culture. When we have a more diverse team of employees, our goals are within reach and we're able to fully live our core values; being daring, focused and human. We're an equal opportunity employer and do not discriminate against any employee or applicant for employment. We welcome the unique contributions that you can bring in terms of education, opinions, race, colour, place of origin, religion, family status, marital status, physical or mental disability, sex, age, sexual orientation, and political beliefs.

Our Perks

  • Full benefits plan

  • Laptop with smiling face chosen as icon for work/life balance

    Work/life balance

  • Swimming pass for swim lessons

    Swim passes and lessons

  • Dog friendly office

  • Graduation cap icon representing Form's education fund

    Education fund

  • Mistletoe representing holiday office closure

    Holiday office closure

Don’t see an opening for you? Send your resume to careers@formswim.com.