FORM Appoints Tech Founders Eric Min and Ed Baker to Board
Eric Min, founder of Zwift, and Ed Baker, formerly of Facebook and Uber, join FORM’s Board to guide the next phase of growth for the swimming techn...
Press Room
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Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers
FORM Smart Swim Goggles to provide real-time metric tracking and swim training analysis to athletes competing in Sub7/Sub8 triathlon record attempt...
Professional Triathletes Organisation Announce FORM Smart Swim Goggles as Official Swim Partner of the PTO Tour
LONDON: The Professional Triathletes Organisation (PTO) today announced that it has partnered with FORM, the leader in tech-enabled swim platform, ...
Our Team
FORM is led by Dan Eisenhardt, a former competitive swimmer and tech pioneer. Surrounding him is an amazing group of people with the diverse backgrounds, skills, and personalities it takes to shake up an industry. Our shared drive makes us more than a team. To us, FORM feels like a community.