FORM Releases New Custom Workout Builder
Your workout, your way with FORM’s new Custom Workout Tool.
Vancouver, BC – FORM, the leader in connected smart swim technology, announces their la...
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FORM Partners with Norwegian Triathlon Powerhouse
Gustav Iden, Kristian Blummenfelt, and their coach Olav Aleksander Bu have partnered with FORM to power their swim training and performance.
Vancou...
FORM Releases New Underwater Coaching With FORM Plans
FORM Plans are here to help every swimmer achieve their swim goals by guiding swimmers through comprehensive training plans in real-time, in the wa...
FORM Appoints Tech Founders Eric Min and Ed Baker to Board
Eric Min, founder of Zwift, and Ed Baker, formerly of Facebook and Uber, join FORM’s Board to guide the next phase of growth for the swimming techn...
Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers
FORM Smart Swim Goggles to provide real-time metric tracking and swim training analysis to athletes competing in Sub7/Sub8 triathlon record attempt...
Professional Triathletes Organisation Announce FORM Smart Swim Goggles as Official Swim Partner of the PTO Tour
LONDON: The Professional Triathletes Organisation (PTO) today announced that it has partnered with FORM, the leader in tech-enabled swim platform, ...
FORM launches First-of-its-kind Guided Workouts
Vancouver, BC – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Wor...
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC – FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brand...
FORM Smart Swim Goggles Now Available on Apple.com
Vancouver, BC – FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the immediate availability ...
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Our Team
FORM is led by Dan Eisenhardt, a former competitive swimmer and tech pioneer. Surrounding him is an amazing group of people with the diverse backgrounds, skills, and personalities it takes to shake up an industry. Our shared drive makes us more than a team. To us, FORM feels like a community.