In this article, Brian Johns explains the fundamentals of how to swim freestyle and explores some advanced techniques you can use to take your f...

My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...

Shopping for a triathlete? We’ve done the hard part for you. From sprint to Ironman distance, we’ve rounded up nine of the best triathlon gifts of ...

Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...

In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...

If you’ve ever noticed that your first length in your intervals is faster than your other lengths, you’re not imagining it. There are two key reaso...

Train smarter. Fuel smarter. For a limited time, when you buy FORM Smart Swim Goggles, you’ll receive a $20/€20/£20 gift card to Precision Fue...

Open-water swimming has a lot of variables; it’s one of the best things about it - no two open water swims are the same. With that comes a lot of g...

At FORM, we’re driven by helping swimmers get better, faster. So we dove into the data to see just how much of a difference our features—like Guide...

Our May software release had one overarching objective - to deliver a robust Open Water experience so you could reap all the benefits of your FORM ...

FORM has already transformed swim training with real-time feedback, detailed technique metrics, and personalized HeadCoach™ Workouts. Now, we're br...

We perhaps don’t say it enough, but FORM is proud to be from and headquartered in Vancouver, Canada. Our CEO, Dan, first had the idea for augmented...