At FORM, we’re always finding new ways to enhance your swim experiences. Whether you’re training for a triathlon, perfecting your technique, or st...

Technique is a vital part of improving your performance as a swimmer. However, it is notoriously difficult to measure how good your technique is, a...

Improving in the water is about more than just training faster and harder. All swimmers can improve their technique, but it can be hard to identify...

With FORM being the first company to pioneer smart swim goggles - swimming goggles that feature an augmented reality display built into them - it w...

Ahead of this weekend's London stop of the T100 Triathlon World Tour, we caught up with British running sensation Anya Culling who will be tackling...

If you're looking to rekindle your love for swimming after a hiatus, well, good news, getting back into the pool or open water can be a refreshing ...

As we near the opening ceremony of the Paris Olympic Games on Friday, July 26, we will then be just three short days away from the triathlon events...

Whether you’re spending many hours training on the indoor bike trainer or treadmill, or are looking for something to watch while recovering from yo...

In the case of Olav Aleksander Bu, his name is synonymous with Olympic and 3x World Champion, Kristian Blummenfelt, and 3x World Champion, Gustav I...

To support the launch of our new FORM Smart Swim 2 goggles, we’re releasing a series of features that will enhance your training by being able to t...

FORM has already revolutionized the way swimmers can improve in the water with HeadCoach™. With FORM Score and HeadCoach Skills, FORM can give you ...

When most people think about improving their swimming technique, it’s most often about how to pull on the water ‘harder’ in order to create more p...