Fred Funk: How FORM Keeps Swim Training Fun and Focused Fred Funk: How FORM Keeps Swim Training Fun and Focused

Fred Funk: How FORM Keeps Swim Training Fun and Focused

June 10, 2026
Why Pro Triathlete Fred Funk Trusts FORM for Every Swim For professional triathlete Fred Funk, swim training is about far more than simply loggin...
Introducing Smart Swim 2 LT: The Most Accessible Way to Start Swimming with FORM Introducing Smart Swim 2 LT: The Most Accessible Way to Start Swimming with FORM

Introducing Smart Swim 2 LT: The Most Accessible Way to Start Swimming with FORM

May 05, 2026
Today, we’re introducing Smart Swim 2 LT, a new addition to the FORM goggle lineup designed to make our technology more accessible than ever. At $1...
Spring Update: New Ways to Train, Track, and Personalize Your Swim Spring Update: New Ways to Train, Track, and Personalize Your Swim

Spring Update: New Ways to Train, Track, and Personalize Your Swim

April 29, 2026
Our latest release is all about making your training more personal, more flexible, and more aligned with how you want to swim. Whether you're chasi...
7 Features You’re Probably Not Using (But Should Be) 7 Features You’re Probably Not Using (But Should Be)

7 Features You’re Probably Not Using (But Should Be)

April 16, 2026
Our FORM goggles are packed with powerful features designed to improve your swimming while keeping every session fun and engaging, but some of the ...
You’ve Already Been Training for Swimrun. You Just Didn’t Know It. You’ve Already Been Training for Swimrun. You Just Didn’t Know It.

You’ve Already Been Training for Swimrun. You Just Didn’t Know It.

April 02, 2026
A complete beginner’s guide to the sport that rewards swimmers - from what it is, to how to race it, to why you’re going to love it. Guest blog by...
Human-Led Coaching in an Age of AI Human-Led Coaching in an Age of AI

Human-Led Coaching in an Age of AI

March 03, 2026
“AI” is everywhere right now. It’s in our phones, our feeds, and increasingly, in fitness products that promise smarter training, but to what avail...
Why Swimming Beats Every Other Workout Why Swimming Beats Every Other Workout

Why Swimming Beats Every Other Workout

February 02, 2026
Why swimming may be the best exercise in the world. Backed by science, discover 10 proven physical, mental, and brain health benefits that set swim...
Freestyle Fundamentals That Actually Make You Faster Freestyle Fundamentals That Actually Make You Faster

Freestyle Fundamentals That Actually Make You Faster

January 21, 2026
In this article, Brian Johns explains the fundamentals of how to swim freestyle and explores some advanced techniques you can use to take your f...
From Whiteboard to Water From Whiteboard to Water

From Whiteboard to Water

January 09, 2026
My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...
Best Triathlon Gifts for 2025: 9 Must-Haves for Every Triathlete Best Triathlon Gifts for 2025: 9 Must-Haves for Every Triathlete

Best Triathlon Gifts for 2025: 9 Must-Haves for Every Triathlete

October 29, 2025
Shopping for a triathlete? We’ve done the hard part for you. From sprint to Ironman distance, we’ve rounded up nine of the best triathlon gifts of ...
Breaking Through a Swim Plateau: How to Keep Improving and Stay Engaged Breaking Through a Swim Plateau: How to Keep Improving and Stay Engaged

Breaking Through a Swim Plateau: How to Keep Improving and Stay Engaged

October 21, 2025
Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...
The Story of Scott Britton’s ‘Everyman Challenge’ The Story of Scott Britton’s ‘Everyman Challenge’

The Story of Scott Britton’s ‘Everyman Challenge’

September 18, 2025
In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...