A quick history of the tools that reshaped tri, from HR monitors and aerobars to carbon shoes and smart swim goggles, when they arrived, and how th...

Why Pro Triathlete Fred Funk Trusts FORM for Every Swim For professional triathlete Fred Funk, swim training is about far more than simply loggin...

Why Pro Triathlete Julie Iemmolo Has Trusted FORM for 5 Years For professional triathlete Julie Iemmolo, effective swim training comes down to st...

Since launching the world’s first smart swim goggles in 2019, FORM has steadily continued to redefine what swimmers can expect from their time in t...

Today, we’re introducing Smart Swim 2 LT, a new addition to the FORM goggle lineup designed to make our technology more accessible than ever. At $1...

Why swimming may be the best exercise in the world. Backed by science, discover 10 proven physical, mental, and brain health benefits that set swim...

My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...

Shopping for a triathlete? We’ve done the hard part for you. From sprint to Ironman distance, we’ve rounded up nine of the best triathlon gifts of ...

In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...

Do you ever find yourself wondering where you are actually at in the open water when swim training or racing? Do you think how far I have swum? How...

As race day for the T100 Triathlon in Vancouver approaches, it’s easy to get caught up in big-picture prep. But in the final few days, your focus s...

We perhaps don’t say it enough, but FORM is proud to be from and headquartered in Vancouver, Canada. Our CEO, Dan, first had the idea for augmented...