Improving in the water is about more than just training harder. All swimmers can improve their technique, but it can be hard to identify what to w...

With HeadCoach™, FORM delivers real-time feedback and post-swim analysis that rivals having the best coach in the world on the pool deck, right th...

Dive into our list of the seven coolest swim gifts of 2025 — perfect for pool junkies, open-water adventurers, and triathletes alike.

Shopping for a triathlete? We’ve done the hard part for you. From sprint to Ironman distance, we’ve rounded up nine of the best triathlon gifts of ...

Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...

This summer, we welcomed Ritwik Pavan from Hardware Nation to FORM HQ to meet with Dan Eisenhardt, FORM's founder and CEO.  Hardware Nation shares ...

In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...

If you’ve ever noticed that your first length in your intervals is faster than your other lengths, you’re not imagining it. There are two key reaso...

Guest blog from our friends at Precision Fuel & Hydration “Do I really need to drink when I’m swimming? I’m literally in water.” It’s one of th...

Open-water swimming has a lot of variables; it’s one of the best things about it - no two open water swims are the same. With that comes a lot of g...

At FORM, we’re driven by helping swimmers get better, faster. So we dove into the data to see just how much of a difference our features—like Guide...

Our May software release had one overarching objective - to deliver a robust Open Water experience so you could reap all the benefits of your FORM ...