Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...

This summer, we welcomed Ritwik Pavan from Hardware Nation to FORM HQ to meet with Dan Eisenhardt, FORM's founder and CEO.  Hardware Nation shares ...

In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...

If you’ve ever noticed that your first length in your intervals is faster than your other lengths, you’re not imagining it. There are two key reaso...

Guest blog from our friends at Precision Fuel & Hydration “Do I really need to drink when I’m swimming? I’m literally in water.” It’s one of th...

Open-water swimming has a lot of variables; it’s one of the best things about it - no two open water swims are the same. With that comes a lot of g...

At FORM, we’re driven by helping swimmers get better, faster. So we dove into the data to see just how much of a difference our features—like Guide...

Our May software release had one overarching objective - to deliver a robust Open Water experience so you could reap all the benefits of your FORM ...

FORM has already transformed swim training with real-time feedback, detailed technique metrics, and personalized HeadCoach™ Workouts. Now, we're br...

Do you ever find yourself wondering where you are actually at in the open water when swim training or racing? Do you think how far I have swum? How...

As race day for the T100 Triathlon in Vancouver approaches, it’s easy to get caught up in big-picture prep. But in the final few days, your focus s...

We perhaps don’t say it enough, but FORM is proud to be from and headquartered in Vancouver, Canada. Our CEO, Dan, first had the idea for augmented...