With FORM being the first company to pioneer smart swim goggles - swimming goggles that feature an augmented reality display built into them - it w...

When most people think about improving their swimming technique, it’s most often about how to pull on the water ‘harder’ in order to create more p...

Measuring your training intensity during your workouts is a vital part of planning your success as an athlete. Tracking your Heart Rate is a common...

For much of Bianca Welds’ childhood and teenage years, the swimming pool was her life. For years, the competitive swimmer turned National Water Pol...

At FORM, we are continually trying to find ways to enhance your experience in the water and improve your swimming. More so than other sports, swimm...

For triathletes, your swim sets the tone for the rest of your race. You want to strike a balance between speed and efficiency, getting out of th...

You've probably heard of Stroke Rate, Stroke Length and Distance Per Stroke, but why are these important if you want to become a better swimmer? At...

Triathletes are accustomed to using data while they run and bike; through their watches, power meters, bike trainers, and bike computers. This enab...

If you’re trying to become a better swimmer, learning how to track your swimming progress is essential. After all, swimming is an intricate sport t...

Triathlon training during busy times can be challenging to maintain. We interview professional triathlete Sarah Crowley to get her nine tips for ho...

Thinking about gift ideas for the swimmers in your life this year? You might feel like they’ve already got it all or that you’re not sure where to ...

Whether you’re swimming to get a leisurely workout, training for a triathlon, or anything in between, if you’re like most swimmers you probably wan...