One System, One Purpose: Making Swimming Fun
For decades, swimmers have trained with a fragmented set of tools. Goggles for vision. A watch for time that can only be seen between sets. A printed workout on the pool deck, or the vast expense of an in-person coach. Fragmented data and analysis only available after a session.
FORM has drastically improved this experience for swimmers.
FORM isn’t just a pair of smart goggles; it’s a complete swim training system designed to guide every swimmer through better, smarter, more engaging training and racing.
Training That Lives in the Water
At the center of the FORM system are our Smart Swim goggles, featuring an augmented reality display that shows key metrics, such as pace, distance, stroke rate, and heart rate, and more, directly in your line of sight while you swim. This real-time feedback and tracking ensures swimmers stay informed through their sessions, empowering them to make adjustments without stopping or breaking rhythm.
Motion sensors and machine learning (ML) automatically detect strokes and track performance metrics, giving swimmers accurate data throughout every session.
The result: training guidance and motivation when swimmers need it most, while they’re actually swimming.
Workouts, Plans, and Coaching Built In
Our swim system goes far beyond just displaying metrics on our smart goggles.
A major part of our system includes HeadCoach™, our engaging digital coaching platform that analyzes technique and performance data to deliver personalized guidance, democratizing swim coaching for all swimmers.
Leveraging motion sensors and machine learning, HeadCoach™ accurately identifies areas for improvement, provides a Recommended Focus for each swim, and generates workouts tailored to each swimmer’s needs.
Through the accompanying FORM app, swimmers gain access to countless guided workouts and structured training plans tailored to their swim Objectives, all delivered directly in the goggles, leading you step-by-step.
HeadCoach™ coaches swimmers on:
Technique (Body Position & Breathing Mechanics)
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- Head Pitch – The angle of your head while swimming, which affects body alignment and drag.
- Peak Head Roll – Your max head rotation when breathing; minimizing this helps maintain streamline and speed.
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Time-to-Neutral – How quickly your head returns to neutral after taking a breath during the stroke cycle.
Execution (How You Perform the Workout)
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- Interval Pacing – Your ability to maintain a consistent pace from length-to-length within an interval.
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Set Pacing – Your ability to maintain a consistent pace across intervals within a set.
Efficiency & Performance Analysis
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FORM Score – A composite score (0–100) representing overall swim efficiency based on pace and stroke length.
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FORM Score – A composite score (0–100) representing overall swim efficiency based on pace and stroke length.
FORM swimmers don’t just track their training, they get coaching, structure, and something to focus on every time they get in the water.
Customizable for Every Type of Swimmer
Like snowflakes, no two swimmers train and swim the same way; we all have our own way of doing it, and FORM is designed to accommodate all.
Swimmers can:
- Create their own Objective-based structured plans and guided workouts
- Build their own workouts with Script or our Workout Builder
- Import sessions from platforms like TrainingPeaks
- Customize the in-goggle display to see your preferred data points and coaching
Whether you're a beginner learning technique, a fitness swimmer building consistency, or a competitive triathlete preparing for race season, FORM brings the fun and engagement, and adapts to your goals and training style.
A Connected Swim Experience
The FORM system continues working even after your swim ends.
Every session automatically syncs to the FORM app, where swimmers can review detailed performance insights and track progress over time. Data can also be integrated with platforms like Strava, TrainingPeaks, and Apple Health to connect your swimming with the rest of your health and wellness training ecosystem.
The Complete Swim System
Swimming has long been one of the hardest sports to track, analyze, and improve without a coach on deck.
FORM solves this by bringing together hardware, software, coaching, and data, all into a single system designed by swimmers, for swimmers.
From real-time metrics in the water to personalized coaching and structured training plans, the FORM system transforms every swim into purposeful time in the water, based on your goals and what you want to focus on, meeting you where you’re at.
Because we believe that when everything works together, goggles, app, workouts, and coaching, swimmers don’t just swim more.
They swim with a smile.
