FORM Smart Swim Goggles collect an immense amount of data about your swimming and your technique. With HeadCoach™, we leverage this data to bring ...

Swimming is a sport that relies on having great technique, so you need to improve your technique and efficiency, not just your fitness, to get fast...

Why swimming may be the best exercise in the world. Backed by science, discover 10 proven physical, mental, and brain health benefits that set swim...

In this article, Brian Johns explains the fundamentals of how to swim freestyle and explores some advanced techniques you can use to take your f...

My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...

Dive into our list of the seven coolest swim gifts of 2025 — perfect for pool junkies, open-water adventurers, and triathletes alike.

Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...

This summer, we welcomed Ritwik Pavan from Hardware Nation to FORM HQ to meet with Dan Eisenhardt, FORM's founder and CEO.  Hardware Nation shares ...

In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...

If you’ve ever noticed that your first length in your intervals is faster than your other lengths, you’re not imagining it. There are two key reaso...

Guest blog from our friends at Precision Fuel & Hydration “Do I really need to drink when I’m swimming? I’m literally in water.” It’s one of th...

Open-water swimming has a lot of variables; it’s one of the best things about it - no two open water swims are the same. With that comes a lot of g...