Today, we’re introducing Smart Swim 2 LT, a new addition to the FORM goggle lineup designed to make our technology more accessible than ever. At $1...

For decades, swimmers have trained with a fragmented set of tools. Goggles for vision. A watch for time that can only be seen between sets. A print...

“AI” is everywhere right now. It’s in our phones, our feeds, and increasingly, in fitness products that promise smarter training, but to what avail...

FORM Smart Swim Goggles capture in-depth swim and technique data, which HeadCoach™ turns into clear metrics and actionable insights to help you im...

FORM Smart Swim Goggles capture detailed data about your swimming and technique. With HeadCoach™, this data is transformed into meaningful metrics...

FORM Smart Swim Goggles capture a deep set of data on your swim and technique. With HeadCoach™, we turn that data into advanced metrics and person...

FORM Smart Swim Goggles collect an immense amount of data about your swimming and your technique. With HeadCoach™, we leverage this data to bring ...

Swimming is a sport that relies on having great technique, so you need to improve your technique and efficiency, not just your fitness, to get fast...

My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...

As 2025 wraps up, it’s been another amazing year here at FORM! We’re very proud to have launched our new PRO goggle, which delivers unparalleled le...

Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...

At FORM, we’re driven by helping swimmers get better, faster. So we dove into the data to see just how much of a difference our features—like Guide...