Fitness Technology Company FORM Launches Real-Time Visual Coaching with Product-Defining Feature: HeadCoach™ HeadCoach includes a personalized assessment, or FORM Score, enabling athletes to swim smarter and reach their goals faster. Vancouver, BC, Octobe... Read more
FORM Smart Swim Goggles Technology Can Now Be Used In World Triathlon Races World Triathlon, the governing body of the sport and its member USA Triathlon will allow the FORM goggles in competition, making the goggles legal ... Read more
FORM Releases New Custom Workout Builder Your workout, your way with FORM’s new Custom Workout Tool. Vancouver, BC – FORM, the leader in connected smart swim technology, announces their la... Read more
FORM Partners with Norwegian Triathlon Powerhouse Gustav Iden, Kristian Blummenfelt, and their coach Olav Aleksander Bu have partnered with FORM to power their swim training and performance. Vancou... Read more
FORM Releases New Underwater Coaching With FORM Plans FORM Plans are here to help every swimmer achieve their swim goals by guiding swimmers through comprehensive training plans in real-time, in the wa... Read more
FORM Appoints Tech Founders Eric Min and Ed Baker to Board Eric Min, founder of Zwift, and Ed Baker, formerly of Facebook and Uber, join FORM’s Board to guide the next phase of growth for the swimming techn... Read more
Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers FORM Smart Swim Goggles to provide real-time metric tracking and swim training analysis to athletes competing in Sub7/Sub8 triathlon record attempt... Read more
Professional Triathletes Organisation Announce FORM Smart Swim Goggles as Official Swim Partner of the PTO Tour LONDON: The Professional Triathletes Organisation (PTO) today announced that it has partnered with FORM, the leader in tech-enabled swim platform, ... Read more
FORM launches First-of-its-kind Guided Workouts Vancouver, BC – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Wor... Read more
