Fitness Technology Company FORM Launches Next Generation Smart Swim Goggles, Accelerating Augmented Reality Adoption in Endurance Sport

FORM Smart Swim 2 features integrated heart rate and innovative SwimStraight™ digital compass for open water navigation, available now worldwide

Vancouver, BC, April 2, 2024 – FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated second-generation augmented reality swim goggles, FORM Smart Swim 2, available to purchase now worldwide. 

As the creator and dominant player in the smart swim goggles space, FORM has consistently delivered cutting-edge solutions that cater to both triathletes and swimmers of all abilities. 

Building on the award-winning success of the Smart Swim 1, FORM Smart Swim 2 leverages patented Waveguide optics technology and an array of onboard sensors to deliver real-time metrics, guided workouts and unparalleled real-time swim coaching.

The excitement surrounding the FORM Smart Swim 2 stems from its innovative new features:

Integrated Heart Rate Monitoring: A groundbreaking temple-based integrated heart rate sensor provides a reliable and accurate way to monitor heart rate in the water, making real-time heart rate-based zone training accessible to all swimmers.

SwimStraight™: Incorporating a first-of-its-kind digital compass, SwimStraight enhances open-water swim confidence by enabling swimmers to follow in-goggle directional heading. This reduces course deviations and improves overall swim efficiency.

FORM Smart Swim 2 goggles, and all included features, have been granted race approval by World Triathlon, USA Triathlon, the Professional Triathletes Organisation (PTO), and supertri. 

Over the past four years, the FORM team has refined its industrial design approach, applying extensive learnings and hydrodynamic research to further optimize performance. Smart Swim 2 boasts the following refreshed design features:

15% Size Reduction: The Smart Swim 2 goggles’ tech pack—containing the accelerometer, gyroscope, magnetometer, and barometer—is now 15% smaller, by volume, than its predecessor, delivering a sleeker, more hydrodynamic design.

Enhanced Fit & Comfort: With comfort being imperative, new proprietary eye seals now fit the contours of a wider variety of facial structures. Extended temples provide a new connection point for the goggles’ strap for enhanced stabilization, while the inclusion of five arched nose bridges ensures a more comfortable, secure, optimal fit. 

FORM has also rolled out updates to its HeadCoach™ digital coaching technology. First unveiled in October 2023, HeadCoach gives swimmers real-time in-goggle access to technique awareness, focused skill development (HeadCoach Skills), and in-app education and analysis.

The latest HeadCoach update, using the goggles' onboard sensors, constantly evaluates performance and technique data to determine areas of improvement. HeadCoach’s machine-learning algorithms will automatically generate a variety of personalized workouts designed to make you a better swimmer. Additionally, HeadCoach Skills prompts will now appear automatically in Free Swim mode and can be manually built into custom workouts enhancing training impact and skill acquisition.

“Unveiling our second-generation product builds upon our legacy of delivering the best, most cutting-edge solutions for swimmers of all abilities”, said Dan Eisenhardt, CEO at FORM. “We believe passionately in empowering athletes through real-time feedback via augmented reality, and this next generation of our smart swim goggles exemplifies our relentless pursuit of excellence in design and performance."

Eisenhardt continued, “Smart Swim 2’s built-in heart rate sensor eliminates the inconvenience of purchasing, attaching, and pairing a separate device and displays accurate continuous real-time heart rate for optimal training and racing.” For open water swimmers, “SwimStraight is truly transformative, particularly for triathletes, offering an intelligent guide to keep your swim path straight and true, saving energy, time and improving focus,” Eisenhardt commented. 

“In an Olympic year, and as a data-driven athlete, I must have access to the best technology available to me. The FORM Smart Swim 2 gives me that technology and insights that enable me to train and perform at my best”, said Kristian Blummenfelt, defending Olympic and World Champion triathlete.

FORM Smart Swim 2 is now available for purchase for $249.00/£229.00/€249.00 from and at specific multi-sport retailers.

All purchases include a free two-month trial of FORM Premium, which includes access to workouts, training plans, HeadCoach™, TrainingPeaks workout imports and SwimStraight™. After trial expiry, continued access to Premium Features costs $15/£13/€15 a month or $99/£84/€99 annually.

About FORM

Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM’s Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggles augmented reality display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel.

Media Contact 

William Parry
Director of Media Relations, FORM