FORM launches First-of-its-kind Guided Workouts

FORM launches First-of-its-kind Guided Workouts

Vancouver, BC FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles' augmented reality display. Available immediately, this game-changing Workouts experience, featuring an ever-growing library of guided swimming workouts, is available via an annual or monthly membership purchase.

“Providing guided workouts to swimmers of all abilities is a massive next step in the evolution of the FORM Swim Experience,” said Dan Eisenhardt, Founder and CEO of FORM. “Millions of swimmers go to the pool every week to swim without a team or a structured workout. We are fundamentally changing this. There is nothing like this in the market and we’re incredibly excited to make swimming so much more engaging and motivating.”

The FORM Workouts membership will be available to purchase through the FORM Swim App, with monthly membership at $19.99 or annual membership at $179.99 ($14.99/month). FORM swimmers can continue to use their goggles with access to real-time metrics as normal, and can now add a Workouts membership to gain access to an extensive library featuring hundreds of guided swimming workouts that focus on Endurance, Power, Sprint, Recovery, Technique, and more. Workouts also feature pre-workout tutorials, gear recommendations for drills, and post-workout analysis. New workouts will be released frequently, providing a dynamic library that is designed to empower every swimmer with the motivation, guidance, skills and advice they need to get better and feel confident in the water.

“It’s one thing to have a coach on the pool deck, but having one on-demand and guiding you through your workouts is next level,” said Lionel Sanders, professional triathlete and four-time IRONMAN champion. “FORM has been a game-changer for swimmers, and now having these intuitive workouts really has made swimming more accessible for everyone, no matter their fitness level or experience in the pool.”

In the FORM Swim App, swimmers can easily find and select the right workouts for their ability or goals. Each workout has a thorough explanation of the sets, drills (with tutorials), stroke types and intensities, and lists any equipment needed for each session so swimmers will always know what to do, and how to do it, taking their swimming to new levels. Swimmers can download multiple guided swimming workouts that are then stored on the FORM goggles. Once they begin to swim, the FORM goggles display will guide swimmers through workouts instructing them, and showing them their real-time swim data. When the swimmer completes a workout, it saves automatically and easily syncs to the FORM app, so they can see their progress and identify areas of improvement.

FORM Smart Swim Goggles ship globally and are available at and on Amazon in the U.S., Canada, United Kingdom, France, Germany, Netherlands, Spain, Italy, Australia and Japan. The FORM Swim App is available as a free download from the App Store and from Google Play™.

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About FORM

Founded in 2016 in Vancouver, Canada, FORM is the tech-enabled swim platform with a simple mission: to break down the barriers between what swimming is and what it could be. FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.



Will Parry
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Stuart Martin
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