Smart Swim Goggles Company FORM Announces 2023 Professional Triathlete Roster

Smart Swim Goggles Company FORM Announces 2023 Professional Triathlete Roster

Vancouver, BC - The company behind the world’s first Smart Swim Goggles, FORM, today announces its 2023 lineup of FORM Professional Triathletes. The group of seven world-renowned professional athletes will represent Team FORM in 2023 as they make their mark in the sport of triathlon.

“Our 2023 Professional Triathlete Roster brings together an elite group of exceptional athletes who are redefining the sport of triathlon,” said Dan Eisenhardt, Founder and CEO of FORM. “We have the immense privilege of supporting these athletes in their pursuit of world titles. Their insight, feedback and performance drive us to improve swimming for every triathlete.”

The seven FORM Professional Triathletes are:

  • Kristian Blummenfelt - PTO World Ranked #1
    Kristian Blummenfelt is a two-time Olympic triathlete representing Norway. At the 2020 Olympic games, he won the Gold medal in Triathlon – the first medal in Triathlon for Norway. He is the first person to complete an Iron distance triathlon in under seven hours and hold the Olympic, World Triathlon, and Ironman World Titles simultaneously.
  • Gustav Iden - PTO World Ranked #2
    Gustav Iden is the reigning Ironman World Champion, representing Norway. He placed eighth at the 2020 Olympic games. Most recently, he was named Triathlete of the Year by the World Triathlete Awards.
  • Lionel Sanders - PTO World Ranked #6
    Representing Canada, Lionel Sanders is an ITU, World Champion, and two-time Ironman Worlds silver medalist. He is also the former world record holder for the full-distance Ironman.
  • Skye Moench - PTO World Ranked #11
    Representing USA, Skye Moench has been a FORM Pro since 2021. In 2022, she finished fourth at the Ironman World Championships in St. George, and in addition, she has plenty of podium finishes in both the 70.3 and Iron Distance.
  • Emma Pallant-Browne - PTO World Rank #15
    Representing the United Kingdom, Emma Pallant-Browne is a globally ranked triathlete. Last year she finished first in five Ironman 70.3 events and won bronze at the Ironman 70.3 World Championships in St. George. Prior to her triathlon career, Emma was a world-class middle-distance runner.
  • Sarah Crowley - PTO World Ranked #17
    Sarah Crowley has been a full-time triathlete since 2018, representing Australia. In 2022, she finished first at Ironman Australia, Cairns, and Western Australia and finished seventh at the Ironman World Championships in Kona.
  • Aaron Royle - PTO World Ranked #22
    A triathlete since the age of fourteen, Aaron participated in short-course racing until 2022 before moving into middle-distance triathlon. Last year, Aaron won the bronze medal at the PTO Canadian Open and finished within the top ten at the 70.3 World Championships in St. George - his first time ever competing in this competition.

FORM Smart Swim Goggles are the world’s first augmented reality (AR) swim goggles, allowing swimmers to see their performance metrics like pace per 100, distance, calories and stroke rate in the see-through AR display in real-time. Having access to the advanced metrics that triathletes are used to training and racing with on the bike and run portions for their swim is a performance breakthrough.

For more information on FORM, visit

About FORM

Founded in 2016 in Vancouver, Canada, FORM is the tech-enabled swim platform with a simple mission: to break down the barriers between what swimming is and what it could be. FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.


Logan Findlay
Public Relations Manager