FORM Smart Swim 2 Wins Esteemed GOOD DESIGN® Award
Revolutionizing Swimming: FORM Smart Swim 2 Recognized for Design Excellence on the Global Stage
Vancouver, BC, January 22, 2025 – FORM, the global leader in smart swim goggles, is proud to announce that FORM Smart Swim 2 has been awarded a 2024 GOOD DESIGN® Award by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Founded in 1950 by renowned architects and designers Eero Saarinen and Charles and Ray Eames, the GOOD DESIGN Awards remain the oldest and most prestigious global program recognizing excellence in design. FORM’s innovative Smart Swim 2 augmented reality goggles have earned this recognition in the Sports & Recreation category, standing out among over 1,100 entries from 55 countries selected and awarded.
This award underscores FORM's dedication to delivering cutting-edge tech that blends sleek design, sustainability, and unmatched functionality. Created in Vancouver, the FORM Smart Swim 2 elevates swimming with innovative features like guided workouts and real-time heart rate tracked at the temple, displayed on an augmented reality heads-up display—designed for swimmers of every ability.
"Winning a GOOD DESIGN Award is a testament to our mission of transforming performance through innovation," said FORM founder and CEO, Dan Eisenhardt. "Augmented Reality allows us to create tools that seamlessly integrate real-time knowledge into athletes’ lives, enhancing focus, performance, and enjoyment. Whether it's swimming today, running, cycling, or beyond, we continue to revolutionize how athletes train and compete, turning data into a natural extension of their movement and mindset."
FORM Smart Swim 2 and other winning designs are showcased on the GOOD DESIGN® Awards website and the Chicago Athenaeum website as part of this year's celebration of global design excellence.
About FORM
Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM’s Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggles augmented reality display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel.
Media Contact
William Parry
Director of Media Relations, FORM
will@formswim.com
778-985-5685